(Coming soon) Vicoletta — branding A brand identity an e-commerce specializing in restored furniture. The project reflecting the concept of “Modernismo remezclado”.



(Coming soon) Cardo Studio — branding Collaborative brand design for a stationery line dedicated to special occasions, developed with Laura Gohe.



Fulanitos — Rebranding A private and selective erotic party club that stands apart from the typical vulgar or explicit aesthetic commonly associated with this scene. The new identity embraces a visual tone that communicates intimacy without cliché. 



United in Grief — Editorial Design and layout of a photographic project exploring themes of loss and emotion.


Web design — Academic web design Project developed with Laura Gohe, inspired by the shop’s defining details — the color of its door and the arrangement of magazines and books on its shelves.


Corzon — Rebranding The concept highlights the word corazón embedded in the name, linking it to the characteristic corner of a stretcher frame — the symbolic “heart” of their work and trade.




Design of embroidered illustrations for Gasset Comunicación in collaboration with Le Freak Studio.



(Coming soon) Peninsular de Residuos — Rebranding A visual renewal exercise that updates the brand’s identity through color and typography, creating a more contemporary, clear, and purpose-driven presence.


Me consumo por ti — Type design articulating emotion through form.




Suchard — Icon Research & Packaging Research vintage illustration archives to identify key visual elements from the brand’s history (with Ogilvy Es)




Espinita — Cover Design Cover design inspired by kinki flamenco pop aesthetics. The artwork embraces bold, kitschy color palettes and visual excess to reinterpret traditional imagery with a contemporary edge.

 


Exploring Artificial Intelligence


This is a selection of my work. A full portfolio is available upon request .
I’m Sara Hita, a graphic designer and art director. I understand design as a way to translate ideas into visual systems that are both attractive and accessible, because beauty, to me, must always be moral.

I believe in less is more within a society oversaturated by consumption, in branding that isn’t just made for the client but also for those who experience and work with it, and in design with less ego and more empathy — leaving the snobbish side reserved only for art. I know I can’t change the world, but I trust that design can make it a little clearer, more honest, and more human.



Professional Experience
Agencia Manifiesto
Le Freak Studio
Agencia Está Pasando
Agencia Ogilvy & Mather
Espacio Teatral Guindalera



Education
Máster Diseño Gráfico (UDIT)
Máster Dirección de Arte (ZINK!)
Grado Bellas Artes (URJC)



Services
Brand Identity, Creative Direction, Art Direction, Packaging Design, Publication Design (Print&Digital), Content Creation for Social Media, Product and Web Design.






Sarahitatt
Graphic Desing & Art Direction

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